David Ropeik is an instructor in the Environmental Management Program of the Harvard Extension School, author of How Risky Is It, Really? Why Our Fears Don’t Always Match the Facts, and a consultant on risk perception and risk communication.
To ensure that the denial of scientific evidence does not put the wider community at risk, advocacy groups must be held responsible for their messages. Australia's government recently did just that, r… read more
Decades of research have found that risk perception is an affective combination of facts and fears, intellect and instinct, reason and gut reaction. And, as the issue of nuclear power demonstrates, ho… read more
