Monday, October 20, 2014
4

Why Work at Work?

PHUKET – Marissa Mayer, the new CEO of Yahoo!, recently created a fuss by issuing an edict that forbids anyone at the company to work from home. Mayer’s demarche received a lot of press coverage, probably more than it deserved. That may not be so surprising: she is a woman, and she allegedly has a nursery for her baby next door to her office. Above all, people seemed to react to the categorical nature of her decision (why everyone?) and to the irony that Yahoo! is a tech company (don’t they know about Skype?).

I think that Mayer made the right decision, and I am sure that over time exceptions to her order will be allowed at managers’ discretion. But, until now, the “right” to work at home was sacrosanct at Yahoo!, something that an employee’s manager could not overrule. And, by all accounts, enough people at Yahoo! were not working, either from home or from more interesting places, that it had become a serious problem.

Beyond that, Mayer’s edict makes more sense as a means of cultural change within a business than it does as a way to improve any particular individual’s productivity. Almost precisely because working remotely is easy, the advantage that a workplace has over a collection of home workers – or a set of outsourced workers assembled through Task Rabbit – is that people can accomplish more in a setting that provides a common culture and the benefit of serendipitous connections.

Long ago, the advantage of a firm was that it lowered transaction costs (an idea first clearly expressed by the Nobel laureate economist Ronald Coase), such as the costs of finding workers, assigning them to tasks, assessing productivity, and setting salaries. Now that transaction costs are so low, the primary benefit of working at work is that the physical interactions foster an organizational culture and boost creativity, rather than efficiency or productivity, within an established routine. Mayer, I think, did not order her employees back to the office merely because some people were not actually working at home; rather, many of those who were working were not working together.

To be sure, it seems contradictory to some people that Yahoo!, an online business, requires its employees to be physically present in the company’s offices. But most of the money and talent in this industry already seem to concentrate physically in one small part of the United States, between San Francisco and San Jose. Whether it’s the Yahoo! Cafeteria (now more inviting and more frequented with the advent of free food), or the halls of the Plug & Play startup accelerator, proximity matters. Being physically present at work means direct contact with other sharp and creative minds. And the benefits of human contact and interaction are why salespeople still call on customers instead of using Skype, and why Meetup (which supports organizers of face-to-face meetings; I am on the company’s board) changes lives in ways that Twitter and Facebook rarely do.

Of course, those who prefer to work at home cite not just the cost and time of commuting, but also the proliferation of meetings – too much culture, perhaps – and a steady flood of communication that simply interrupts their work rather than enhancing it. Interestingly, I heard this point at a WPP Stream “unconference” in Phuket, Thailand, where a couple of hundred people had flown thousands of miles to meet face to face to share ideas and strengthen working relationships.

So, yes, online work can make a lot of sense in many situations, but when you are trying to fix a broken corporate culture, you need the commitment, human engagement, and creative interaction that happen most consistently in a physical workplace. In the end, it is up to good managers to decide who can work where, and to make meetings short and useful.

Indeed, the whole point of having managers is that they are supposed to exercise judgment. Otherwise, computers and the Internet would allow us not just to work from home, but to report to a software program rather than to a person.

But, in the end, the challenge is to find the right fit between people and environment. Personally, I come at this from the opposite direction. As an independent angel investor with no real day job, I don’t have an office to report to every day. But I would miss the companionship of people working around me – even if they do not necessarily work with me.

Fortunately, Meetup allows me to sit at a desk amid its roughly 90 people; I travel a lot, but I work from a desk at Meetup whenever I am at “home” in New York City. True, I don’t have to go to the company’s meetings, but I like being surrounded by busy people; I know it makes me work harder. Whatever our work, we remain physically social beings.

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  1. CommentedCarol Maczinsky

    Actually do people still "work" at Yahoo! ? If you require people to work at a US desert zone, they won't meet all the other exciting people as they are used to in Berlin, Barcelona, Athens. Meetings are unproductive, period.

  2. CommentedNathan Coppedge

    Re: Dyson "Indeed, the whole point of having managers is that they are supposed to exercise judgment. Otherwise, computers and the Internet would allow us not just to work from home, but to report to a software program rather than to a person." and Zsolt Hermann "I agree with the writer that at this stage, for the present adult generation, when most of our engagements are still conducted in a physical environment, working together, meeting, inspiring each other physically is beneficial"

    In my experience the few highly productive are abusing their positions, and leaving a husk of what otherwise is a high-strung but more creative context of interaction. Employers and managers who demand a social mentality run the risk of destroying business creativity. Thus it must embody a different motive, such as simple business consolidation and greed, or purely selfish connections which have become bloated with subjective interpretations of 'value' and 'correspondence'. I have observed psychologically that social people have a way of becoming more and more inter-meshed with their own types of people, the result being emotionally productive but not always socially productive. Certainly this behavior doesn't serve the middle person, so unless the middle person can be manipulated from within this system (unless she or he has a social personality) it seems that there is a lot of potential for lost work.

      CommentedNathan Coppedge

      That is, if sacrifice is the paradigm, then it makes sense, but if cooking the vegetables is the paradigm, then it loses out. In my view, the social personality feeds on destructive thinking, not realizing what it actually represents. It loses the opportunity for cooking vegetables, and thus actually the potential for real ideas. Many businesses appear to survive by magic, not by their ostensible personalities. This means that no one is actually employed by them. But highly social people disagree (and are rare indeed, but not always valuable).

  3. CommentedZsolt Hermann

    I agree with the writer that at this stage, for the present adult generation, when most of our engagements are still conducted in a physical environment, working together, meeting, inspiring each other physically is beneficial, and can contribute to productivity.
    The next generation is already more inclined to using the virtual environment, some people conduct most of their working, family, even love life mostly through virtual meetings, conference software, connection, and those who are very proficient with it most probably do not feel any less inspiration or productivity compared to physical contact.
    For them occasional physical contact and mostly virtual contact is enough.
    Humans actually have the true capability to go even beyond the virtual relationships, creating such emphatic feeling of each other that no obvious physical or virtual contact is necessary for continuous care, thought, emotional transfer, even precise communication in between them.
    This works instinctively between mothers and their children, or in the case of identical twins.
    Such behavior is well know among animals where schools of fish, flock of birds work, instinctively, naturally behave, travel, react according to a single mind, command.
    Modern humans sort of lost this natural capability due to the constant, exponential development of our ego, as we gradually locked ourselves into our own self centered boxes, and even today when we have infinite opportunities of virtual connections, we only use those connections for self-fulfillment, when it offers some kind of benefit to ourselves.
    If humans were capable of exiting, escaping their own self-centered boxes again, rediscovering perception, sensation outside of selfish, egoistic benefit, not in an instinctive but in a conscious, pro-active way, we could open the true possibility of relationships, communication in a non-verbal, non-physical, non-virtual manner.
    We can only dream about the productivity and perfect decision making capability this could bring...

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