BUENOS AIRES – The eyes of the world, and especially those of South America, will be on Brazil when it stages the World Cup in June and July. Even weeks before the event, soccer stories have been dominating the media, and not just in the sports pages. Advertisers cannot get enough of it; companies are altering production lines to cater to it; and politicians are postponing all but their most essential meetings until after the final.
Football’s magnetic force will soon draw supporters worldwide into intricate discussions over the validity of a goal, the intention behind a foul, or the missed opportunities of an attack. Such debates will be especially animated in South America’s three main footballing countries – Brazil, Argentina, and Uruguay – whose people view success on the field as signifying more than just sporting prowess.