ZURICH – The BRIC countries (Brazil, Russia, India, and China) have long been the focus of emerging-market investors. But it is in Africa, a region with the world’s second-fastest growth, where the next big business opportunities lie. In about one-third of the continent’s 55 countries, annual GDP growth is above 6%, and Sub-Saharan Africa grew at an estimated 5.1% pace in 2013.
Foreign investors report that their return on investment in Africa is higher than in any other emerging region. By 2040, the continent’s working-age population will total an estimated 1.1 billion people, providing businesses with a larger labor pool than even China or India. Moreover, economic expansion is taking place not just in urban centers, but in small towns and villages as well.