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Oily Dirt

EDMONTON – Calm discussion of the environment nowadays is about as plausible as reasoned dialogue on witchcraft in colonial Massachusetts. Consider the hyperbolic debate over the Keystone XL pipeline, which would funnel oil from Canada’s Athabasca tar sands in northeastern Alberta to refineries on the Texas Gulf Coast.

The Alberta government – and the oil companies that influence it – would upgrade “tar sands” to “oil sands,” apparently thinking that a better name somehow silences environmental critics. Environmentalists opposing the pipeline refer, with equal deftness, to “dirty oil.” Bystanders understandably wonder which is worse – awkward rebranding or awkward puns.