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Fast Food’s “Ethnic Insights”

NEW YORK – There is no denying the fast-food industry’s contribution to America’s obesity epidemic. Now, Asians and Asian-Americans could follow on this path, as major fast-food chains like McDonald’s target them disproportionately.

Although Asian-Americans amount to only 6% of the United States’ population, the marketing magazine Advertising Age reports that for every nine focus groups that McDonald’s organizes, two (22%) are Asian-focused, while another four center on other minorities. As a result, the strategies employed by McDonald’s and other brands could affect the health of immigrants and minority groups more than that of other segments of the US population.