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Down with “Emerging Markets”

LONDON – It has been nine years since I coined the acronym “BRIC,” which has become synonymous with the rise of Brazil, Russia, India, and China. It has been more than seven years since my colleagues at Goldman Sachs and I first published an outlook to 2050 in which we suggested that the four BRIC economies could emerge bigger than the G-7 economies, and, together with the United States, would constitute the world’s five largest.

It also has been more than five years since the expression “Next Eleven,” or “N-11,” first appeared. That term bracketed the next eleven largest countries by population, and sought to determine their BRIC-like potential.