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Doing Poorly by Doing Good

KIEL – The new catchphrase in business seems to be “do well by doing good.”  In other words, undertaking socially responsible activities boosts profits. For example, Pepsi bolsters its bottom line by shifting to more nutritious, healthier food.

Yet, in much of the world, doing well still implies that you must be up to no good, especially if you are dealing with the poor. A recent case in point is the imbroglio in Andhra Pradesh in India, where the administration has moved to curb microfinance.