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Charisma We Can Believe In

CAMBRIDGE – A leadership transition is scheduled in two major autocracies in 2012. Neither is likely to be a surprise. Xi Jinping is set to replace Hu Jintao as President in China, and, in Russia, Vladimir Putin has announced that he will reclaim the presidency from Dmitri Medvedev. Among the world’s democracies, political outcomes this year are less predictable. Nicolas Sarkozy faces a difficult presidential re-election campaign in France, as does Barack Obama in the United States.

In the 2008 US presidential election, the press told us that Obama won because he had “charisma” – the special power to inspire fascination and loyalty. If so, how can his re-election be uncertain just four years later? Can a leader lose his or her charisma? Does charisma originate in the individual, in that person’s followers, or in the situation? Academic research points to all three.